Creative Crowds is a local community finder app. In 2021, I joined the team as a product designer to help kick off a visual concept for the MVP of their app. The goal was to develop a more refined UI by bringing the brand to life ahead of their MVP launch while illustrating distinct personality, attitude and style.

"Creative Crowds is the gateway to fresh artists who represent the sound, culture and lifestyle of their geographical area. Across the globe from the most popular countries to trendy niche cities, individuals can experience the local culture like no other. Authenticated insight from local residents provides users with a first hand outlook on events, content and info that portrays the lifestyle of their desired location.

In an effort to showcase the unique perspective of distinct areas, the brand hosts art shows, music festivals, underground concerts, popup food halls and fashion boutiques to highlight the best parts of local culture. Including heavy precedence on enhancing the exposure and access to upcoming talented artists.

Research shows that their user audience spends a lot of time viewing content online which encouraged us to consider the user experience for both mobile and tablet experiences.